Best Practice Examples
      Back to home
      1. HubSpot and Growth Marketing Knowledge Center
      2. Best Practice Examples

      Anatomy of an Effective Landing Page

      Two Landing Pages to Learn From

      HubSpot

      Let's dive into why the HubSpot A/B Testing Kit landing page rocks! 🎸

      1. Headline magic:  The headline instantly grabs attention, telling visitors exactly what they'll get. 

      2. Subheadline boost:  The What's Inside subheadline adds a little extra oomph, showcasing what is in the guide

      3. On-point content:  The copy keeps it short and sweet, focusing on how the kit can help users optimize their digital game. 🎯

      4. Lookin' good:  The page design is clean and slick, with a cool slider image of the A/B Testing Kit that makes visitors go, "I want that!" 😍

      5. Can't-miss CTA:  The CTA button is clear, action-packed, and stands out—making it irresistible to click. 🖱️

      6. Easy-peasy form:  Just a few form fields make it super simple for visitors to sign up and download. 🚀

      7. Trust factor:  The HubSpot logo and the "Over 100,000 marketers..." shout-out add credibility, making visitors feel more confident about grabbing the kit. 🛡️

      8. Mobile-ready:  The page looks great on any device, ensuring a smooth experience for users on the go. 📱

      9. Distraction-free:  The page keeps it focused, with no extra frills or links to lead visitors astray from the main goal. 🏁

      All in all, the HubSpot A/B Testing Kit landing page is a fab example of an engaging, well-crafted page that gets visitors pumped to download the offer! 🎉

      Interact

      Interact-LP

      The Interact Software landing page for the "Planning & Deploying a Successful Intranet" guide is a solid example of a well-designed landing page. Here's why it works:

      1. Headline clarity:  The headline tells visitors exactly what they'll get— a guide to help plan and deploy a successful intranet. 📚

      2. Engaging copy:  The copy is concise and focuses on the key benefits, addressing common pain points and the importance of a well-planned intranet. 🎯

      3. Visual appeal:  The landing page has a clean design, with an eye-catching image of the guide cover that entices visitors to download. 🎨

      4. Quick form:  The form is simple, with only a few fields to fill out, increasing the likelihood of conversions. ✍️

      5. Trust signals:  The logos of well-known clients at the bottom of the page add credibility to the offer, making visitors more confident about downloading the guide. 🏅

      6. Mobile optimization:  The page is responsive and works well on any device, ensuring a seamless user experience. 📱

      7. Focused layout:  The page is free of distractions, keeping visitors' attention on the main goal of downloading the guide. 🌟

      Overall, the Interact Software landing page for the "Planning & Deploying a Successful Intranet" guide is a great example of a focused, visually appealing, and engaging landing page that effectively communicates the value of the offer and encourages conversions. 🚀