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      How do I access HubSpot's AI Assistants?

      HubSpot's AI Assistants can boost your productivity and help you access valuable customer insights. This guide will show you how to enable it and provide examples of how marketers can leverage its capabilities.

      Activating Your AI Assistant

      Before you can utilize the AI features, you'll need to activate them in your settings. Here's how:

      1. Navigate to the settings icon in the top right corner of your HubSpot account.
      2. In the left sidebar menu, select "AI Assistants."
      3. Review the terms of use and ensure the checkbox is selected. This enables AI assistance across various HubSpot tools.

      Content Creation with a Boost

      With AI Assistant activated, you can access features within your HubSpot tools like:

      • Blog Posts & Website Pages: Start typing "/" within the content editor to trigger the AI assistant menu. Here, you can generate content ideas, outlines, paragraphs, or conclusions to jumpstart your writing process. This is particularly helpful for overcoming writer's block or getting a fresh perspective.

      • Social Media: When creating social media posts, the AI assistant can offer suggestions for catchy introductions or compelling CTAs (calls to action).

      • Emails: Craft email subject lines that grab attention. Simply use the "/" key within the subject line field and choose "Generate subject line" for creative suggestions.

      Why Marketers Should Embrace AI Content Assistance

      HubSpot's AI Content Assistant offers several benefits for marketers:

      • Increased Efficiency: Generate content ideas and drafts faster, allowing you to focus on strategic aspects of your marketing efforts.

      • Combating Writer's Block: Overcome creative roadblocks and get past that blank page with the help of AI-powered suggestions.

      • Fresh Perspectives: AI can provide unexpected ideas or approaches you might not have considered, leading to more engaging content.

      • Improved Subject Lines: Craft email subject lines that stand out in inboxes and boost open rates.

      Remember: AI is a helpful tool, but it shouldn't replace your creativity or brand voice. Use the suggestions as a springboard to craft original and high-quality content that resonates with your audience.