How to Write a Blog that Engages the Reader

Links to Pivot's Favorite Blog Templates - Please Make a Copy

How to write a Smart Brevity style blog

HubSpot Blog Templates

Blog Content Brief Template

SEO Blog Template

Title (H1): [50-60 characters, including target keyword]

Introduction:

  • 50-100 words
  • Include the target keyword in the first 50 words
  • Briefly introduce the topic and its relevance/importance to the reader

H2 Heading: [20-70 characters, include target keyword]

  • First main point or topic related to your main keyword

Paragraph 1:

  • 50-100 words
  • Expand on the first main point
  • Include the target keyword or a related keyword variant

H3 Heading: [20-70 characters, include related keyword]

  • Subpoint or subtopic under the first main point

Paragraph 2:

  • 50-100 words
  • Expand on the subpoint, including relevant details or examples
  • Use related keywords naturally in the text

(Repeat H3 and Paragraph structure as needed for additional subpoints)

H2 Heading: [20-70 characters, include related keyword]

  • Second main point or topic related to your main keyword

Paragraph 3:

  • 50-100 words
  • Expand on the second main point
  • Include the target keyword or a related keyword variant

H3 Heading: [20-70 characters, include related keyword]

  • Subpoint or subtopic under the second main point

Paragraph 4:

  • 50-100 words
  • Expand on the subpoint, including relevant details or examples
  • Use related keywords naturally in the text

(Repeat H3 and Paragraph structure as needed for additional subpoints)

Conclusion:

  • 50-100 words
  • Summarize key points and provide actionable takeaways
  • End with a call to action, encouraging readers to engage or share

Throughout the blog post:

  • Aim for a total word count of 750-1500 words for better SEO
  • Use LSI keywords (semantically related terms) naturally in the text
  • Add internal and external links where relevant
  • Include optimized images with descriptive file names and alt tags